The Best Step And Repeat For Event Marketers

The Best Step And Repeat For Event Marketers

Team Photo Photo From The 2nd Annual Young Entrepreneur Business Fair !

Team Photo Photo From The 2nd Annual Young Entrepreneur Business Fair !

When you are a marketer for multiple events and clients, you quickly accumulate a collection of marketing materials. Space-saving solutions that are also easy to transport and assemble are important criteria for a Marketer when choosing large-scale promotional products.

I once made the mistake of going low-budget on a Step & Repeat Backdrop and I ordered online from an unknown vendor. It was a vinyl Step And Repeat that was supposed to fit on one of our heavy 10x10 frames, that is also a bit awkward and time-consuming to set-up.

Looks ok, right? There was no way to hang this Step & Repeat. Marketers & Business Owners MUST pay attention to the word “Finish” when ordering a printed product. It’s not intuitive, but it refers to the way the printed product will hang (grommets, hooks, pole sleeves, etc.) Many might gloss over that term thinking it refers to the appearance of the face (matte, satin, etc). Don’t skip those details!

Looks ok, right? There was no way to hang this Step & Repeat. Marketers & Business Owners MUST pay attention to the word “Finish” when ordering a printed product. It’s not intuitive, but it refers to the way the printed product will hang (grommets, hooks, pole sleeves, etc.) Many might gloss over that term thinking it refers to the appearance of the face (matte, satin, etc). Don’t skip those details!

The process was not intuitive to design and order- and what I received in the mail was worth every penny I paid.

And, that means, it was absolutely terrible.

  • There were no grommets or any way to hang the item.

  • The vinyl was stiff and easy to crack if not kept in the right conditions.

  • It had to be rolled in it’s 10 foot glory which made storing it nearly impossible without damaging it.

  • It was unusable and a waste of time and money.

That happened exactly ONCE.

Adorable, right? Only from the front. This particular Step & Repeat was suspended by a lot of overlapping Gorilla Tape on the back! So glad we won’t be in this boat, again.

Adorable, right? Only from the front. This particular Step & Repeat was suspended by a lot of overlapping Gorilla Tape on the back! So glad we won’t be in this boat, again.

I learned very quickly to only go through known, reputable print companies as an early event marketer- and I know what to ask for for when it comes to Step & Repeats NOW.


Add these questions to your Print Material Recon List!

1) What material is it?

2) Will it sustain bending and folding without cracking or damage?

3) How is it stored?

4) What equipment is required to set it up?

5) Does it require any special considerations to hang it?

That’s why I was so excited to find the answer to my Event Marketing Prayers. I found it in the rapidly expandable (and collapsible) Step & Repeat Hop-Up at Evolution Printing in Manassas, Virginia!

Find Evolution Printing On Facebook & Instagram, too!

Find Evolution Printing On Facebook & Instagram, too!

This thing is amazing.

  • It comes in an easily transportable bag on WHEELS.

  • It consists of two small metal “stands” and one singular frame with fabric step & repeat.

  • It’s so easy to set-up, I could do it ALONE in a 21 second Hyperlapse.

Check it out below!

There are several sizes and options you can order through Evolution Printing- This one is my standard Go-To for Events I’m working. Isn’t it a thing of beauty?

This Hop-Up is one of my favorite marketing products to design and order for events. It makes an event POP and it prompts that User-Generated Content! Storage is a breeze, which is a Marketer’s dream. Love this step & repeat by Evolution Printing created for The Young Entrepreneur Business Fair ! This product is now a part of my standard Event Marketing Kit for all events. 🙌

Posted by KO Integral Marketing on Wednesday, June 26, 2019
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