8 Ways That Blogging Is A Springboard

8 Ways That Blogging Is A Springboard

8 Way That Blogging Is A Springboard

Blogging propels your business development in many different areas. 

Here are 8 key ways that blogging can help improve your online presence with a few awesome tips to help you leverage your business blog!

For More In-Depth Exploration Of These Topics, Book A Speaking Engagement by emailing Tricia@kointegralmarketing.com !

For More In-Depth Exploration Of These Topics, Book A Speaking Engagement by emailing Tricia@kointegralmarketing.com !

Blogging Is A Springboard For YOUR: 

  • Voice.

    • TIP:  Speak To The World Regardless Of Your Subscriber Number. 

    • TIP:  Publish content via Media that you own: Your Website, Email Newsletter, & Blog.

  • Visibility.

    o   TIP:  Aim to blog at a sustainable rate with high-value content.  A good goal is to blog weekly with periodic long-form, authoritative posts. 

    o   TIP:  Shorter posts between 300 and 600 words (2/3 -1.5 pages single spaced in 12 pt font), are recommended for engagement, interest, and sharing.)

Tell Your Story Like The Whole World Is Your Audience.png
  • Awareness.

    • TIP: Keep a log of ideas as relevant inspiration strikes. 

    • TIP: Start draft blog posts with any related, raw images and ideas to trigger your inspiration when you get to it.

When you’re a content creator, you find inspiration everywhere!

When you’re a content creator, you find inspiration everywhere!

  • Creativity.

    • TIP: Repurpose Content.  Create it just ONCE and create cohesive strands of content across your social, email, and blogging platforms.

    • TIP:  Take advantage of the freedom to explore ideas in your own visual style without worry about formatting or rules that bind your content on social platforms.

Orson Welles authored a guiding quote for Content Creators!

Orson Welles authored a guiding quote for Content Creators!

  • Discoverability.

    • TIP: Increase Dwell Time on your blog by authoring periodic long-form posts between 1700 and 2450 words (3.5 -5 pages of single-spaced 12 pt font) with breaks between text consisting of interesting media (graphics, video, imagery).

    • TIP: Use The LSI Graph To Help Find Related Key Words To Aid Search Engine Optimization (SEO) for your blog/website content.

    •  TIP:  Your owned blog content remains searchable and discoverable over the long-term versus the short-term impressions you may gain via social media shares

  • Skills.

    • TIP:  Join Niche Blogging Networks To Learn, Grow, Support, & Be Supported

    • TIP:  You have more opportunities to practice and tinker with your blog to gain technical competence and confidence in blog and website maintenance.

Gain technical competence and confidence and be a part of your website/ blog development & maintenance by blogging regularly!

Gain technical competence and confidence and be a part of your website/ blog development & maintenance by blogging regularly!

  • Sales.  

    • TIP:  Blog About Product Launches & Longterm Products & Services For Evergreen Discoverability of those sales items.

    • TIP:  Point to your Sales Pages and/or listings with clear Call To Action Buttons and Links within your blog post.

To See A Real-World Example of how I have used my Entrepreneurial Blog to amplify long-term products in my online shop, Knotty Origami, check out THIS BLOG POST from 2015 that continues to yield sales conversions and referrals in 2019! 

This Knotty Origami Bracelet was released by special request in 2015. I created a blog post about the launch and pointed traffic back to the listing. Years later, the blog post is still a primary referral source that results in sales conversions!

This Knotty Origami Bracelet was released by special request in 2015. I created a blog post about the launch and pointed traffic back to the listing. Years later, the blog post is still a primary referral source that results in sales conversions!

Additional Streams Of Income.

  • TIP:  Opt for a Self-Hosted (Paid) Blog if you think you may want to earn revenue down the road.

  • TIP: Look into Brand To Blogger Connector Services, Affiliate Links, Ad Programs, & Create relationships with brands for sponsored posts. (* Stay on top of FTC Disclosure Guidelines.)

  • TIP:  Skills & passions you discover while blogging may lead to completely new career fields in graphic design, conference planning, networking, speaking, photography, professional writing, consulting, and/or marketing professions, to name a few.

Knotty Origami, LLC is a product-based eCommerce Business that sprang from shared crafts and demand found through a previous Blog! New Career fields, passions, and skills open up when you blog routinely and connect with your readership!

Knotty Origami, LLC is a product-based eCommerce Business that sprang from shared crafts and demand found through a previous Blog! New Career fields, passions, and skills open up when you blog routinely and connect with your readership!

There you have it!

8 Ways that BLOGGING IS A SPRINGBOARD for excellent outcomes in your business-building and marketing!

Have a tip to share? Share it below in the comments, or drop a line to any of our social media platforms!

For inquiries or speaking requests where I explore each of these Tips & Ideas in a more in-depth way, contact Tricia Driscoll at tricia@kointegralmarketing.com

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