8 Ways That Blogging Is A Springboard
8 Way That Blogging Is A Springboard
Blogging propels your business development in many different areas.
Here are 8 key ways that blogging can help improve your online presence with a few awesome tips to help you leverage your business blog!
Blogging Is A Springboard For YOUR:
TIP: Speak To The World Regardless Of Your Subscriber Number.
TIP: Publish content via Media that you own: Your Website, Email Newsletter, & Blog.
o TIP: Aim to blog at a sustainable rate with high-value content. A good goal is to blog weekly with periodic long-form, authoritative posts.
o TIP: Shorter posts between 300 and 600 words (2/3 -1.5 pages single spaced in 12 pt font), are recommended for engagement, interest, and sharing.)
TIP: Keep a log of ideas as relevant inspiration strikes.
TIP: Start draft blog posts with any related, raw images and ideas to trigger your inspiration when you get to it.
TIP: Repurpose Content. Create it just ONCE and create cohesive strands of content across your social, email, and blogging platforms.
TIP: Take advantage of the freedom to explore ideas in your own visual style without worry about formatting or rules that bind your content on social platforms.
TIP: Increase Dwell Time on your blog by authoring periodic long-form posts between 1700 and 2450 words (3.5 -5 pages of single-spaced 12 pt font) with breaks between text consisting of interesting media (graphics, video, imagery).
TIP: Use The LSI Graph To Help Find Related Key Words To Aid Search Engine Optimization (SEO) for your blog/website content.
TIP: Your owned blog content remains searchable and discoverable over the long-term versus the short-term impressions you may gain via social media shares
TIP: Join Niche Blogging Networks To Learn, Grow, Support, & Be Supported
TIP: You have more opportunities to practice and tinker with your blog to gain technical competence and confidence in blog and website maintenance.
TIP: Blog About Product Launches & Longterm Products & Services For Evergreen Discoverability of those sales items.
TIP: Point to your Sales Pages and/or listings with clear Call To Action Buttons and Links within your blog post.
To See A Real-World Example of how I have used my Entrepreneurial Blog to amplify long-term products in my online shop, Knotty Origami, check out THIS BLOG POST from 2015 that continues to yield sales conversions and referrals in 2019!
Additional Streams Of Income.
TIP: Opt for a Self-Hosted (Paid) Blog if you think you may want to earn revenue down the road.
TIP: Look into Brand To Blogger Connector Services, Affiliate Links, Ad Programs, & Create relationships with brands for sponsored posts. (* Stay on top of FTC Disclosure Guidelines.)
TIP: Skills & passions you discover while blogging may lead to completely new career fields in graphic design, conference planning, networking, speaking, photography, professional writing, consulting, and/or marketing professions, to name a few.