How To Make Your Facebook Page Photos Shoppable
When you’re a Product-Based eCommerce Entrepreneur, you want to make it as easy as possible for customers to find your products, and checkout. Too many clicks to get to the endgame could mean you lose that sale.
And, Facebook has made it easier than ever to integrate your shop listings and let customers checkout directly from a photo! Make your own Facebook Page Photos Shoppable!
Wanna See What I Mean? Click HERE to see on one of my own Knotty Origami Facebook Page images to see how it works!
There are a few benefits of using Tagged Product Photos on your Facebook Page.
1) Rapid checkout options will improve your chances of completing a sale.
2) It can become a routine part of your content marketing strategy to produce tag-able, shoppable content on your social channels.
3) It allows your products to be tagged in an image that isn’t overtly “Sales-y”, but shows your products within a contextual story within a photo.
For instance, if you’re a jewelry designer (that’s what I do over at Knotty Origami) who has made a a Cherry-Blossom-themed necklace, you might place it against the backdrop of some pretty trees in bloom. Tag The Product in your store.
People love the trees. The blossoms. Spring. So Pink & Pretty. And, there’s a cool blossom-themed necklace. And, it can be bought. Like, right now. Right from this image. It’s not as obviously “Salesy”. But, it is totally Buy-Able AND Convenient.
If you’re a furniture re-finisher and you post an image of a table in a beautifully-styled room. Viewers may stumble on the image because of the gorgeous design elements throughout the room. But, they can also clearly see your expertly distressed table. And…they can buy it with a couple clicks, because you set it up to make it as easy as possible for them to do that.
But, first…the mechanics.
In order to leverage the Tag Products Feature on your Facebook Business Page, you need to have a Facebook Shop set-up, first. If you haven’t done that yet, you can follow the guidelines here. And, if you need help doing that, or integrating your eCommerce Platform to launch your Facebook Sales Channel, that’s a service I offer to clients.
You’ll need to be sure you comply with the following to launch a store on your page:
You sell tangible products
You have a Tax ID Number
You can link your bank account.
You agree to Facebook’s Terms.
Tagging Products On Your Facebook Page is NOT the same as having a Facebook Store.
BUT, you cannot tag products on your page if you DON’T Have a Facebook Store.
So, you need that Facebook Store to be operational, FIRST. (This applies to Instagram, too- but that’s another post in the making.)
Tagging Products enables you to post an image, and to tag the image with the product listing so customers can go straight to checkout.
This means that readers are signaled that the post is Shop-able when they view the image. A button with the product and price appears below your caption, and when a viewer clicks it, they can shop it!
I’ve taken an image from my Knotty Origami Facebook Page below to show you how you can tag your own products! If you have your Facebook Shop set-up, you’ll see options to either Tag Photo or Tag Products.
1. Look for the Tag Products Button by your image and click it.
2. Search For your Product Listing.
3. Select Your Product Listing.
Want to see how it works? Click HERE and click through (without checking out…unless you really want to!)
Leveraging the Tagged Products Feature on Facebook is TOO SIMPLE to not do if you’ve already taken the time to build a Facebook Store, or integrate your eCommerce Platform with a Facebook Sales Channel. This can absolutely be done for Instagram, too (but that’s for another chat).
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