Why You Should Edit Alt Text In Your Facebook Images & How
There are so many ways you can help people find and use the content you’re working so hard to put out, and one very simple way to do that is to use Alt Text in your images. I recommend that you do this for all of the images that you upload to the internet whenever you can, but I’m going to break down how you can use this often overlooked feature on Facebook in this post.
WHAT IS ALT TEXT?
“Alt Text” refers to the wording that you add to an image’s HTML code to describe what the picture is about. It’s not like a normal description or caption that you add to an image that is visible to the public. The descriptive wording is hidden from humans, but is crawl-able by search engines and software.
A lot of Facebook Users tend to fire and forget their images when uploading content to Facebook Pages without realizing there is an opportunity to:
1) Help Blind and Visually-Impaired Facebook Users receive the description of your image and,
2) Help search engines find your content.
HERE’S AN EXAMPLE
So, when you upload an image to your Facebook Business Page, it posts, and you could be done.
But, you don’t have to be done.
I’ll walk you through what I mean.
Click on the Image and Click on Options in the bottom right hand corner. You’ll see a prompt to “Change Alt Text” as long as you are the original publisher of the image.
As a rule, you won’t be able to edit Alt Text on images that you did not upload to your own Facebook Page.
Click The Prompt “Override Generated Alt Text”
Alt Text is AUTOMATICALLY generated by Facebook to describe what is in this image.
Object Recognition Technology will use the alt text to create a description of what is contained in the image to aid users of the Visually-Impaired community.
This photo had an automatically-generated Alt Text of “1 Person”.
It’s not always very descriptive.
Check it out below.
Sometimes, the automatic Alt Text can be decently accurate. Here’s s photo I pulled from my Personal Profile (yep, you can edit Alt Text on ALL your photos if you want to).
And….sometimes, the Alt Text auto-generator can be a little perplexed, and just….give up.
That’s one of my Personal Profile Featured Photos of my Knotty Origami products on display.
I filled in the empty Alt Text field with “Knotty Origami, Macrame, Knot Jewelry, Handmade”.
Here’s how you can do the same for publicly available images:
Edit the Alt Text and be as descriptive as you can be, using Keywords that will draw attention to your image. Be careful not to keyword stuff your images. That’s spammy.
Save your work.
“But, seriously, I need to do this for EVERY PICTURE on my Facebook Page?”
It can be a lot of work to manually go in after every image posts to update the Alt Text.
If you don’t want to to do that. I definitely recommend that you optimize alt text for the following two Facebook Images on your Facebook Page:
I’d also consider updating Alt Text on important public images you want to help be discovered in search.
This blog post is about the under-utililized Alt Text Editing Feature for your Facebook Photos, but, you can edit Alt Text for your website posts, too.
If elusive features like this on Facebook, make you scratch your head, you can always schedule a Complimentary Focus Call.
I’d love to chat with you about your business!